Canberra Youth Theatre
Canberra Youth Theatre
Rebrand
Under a newly appointed artistic director (Luke Rogers), Canberra Youth Theatre was ready to reposition their brand with the hope of speaking to an older audience. The new brand needed to mature, whilst still retaining the vibrance and energy expressed through its members and patrons.
Scope of works
Brand development
Creative direction, mood and concepts.
Brand rollout
Including logo, promotional assets, publications, website.
New Best Friend was engaged to develop a brand system that could easily be wielded by existing staff members to maintain a cohesive and powerful set of materials on a smaller budget.
We devised flexible templates and styles that could be adapted to suit the immediate needs of the company.
